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The Taylor Swift Effect: What Taylor’s chart triumph means for how listeners consume new music
When Taylor Swift dropped her 10th studio album on October 21, 2022, Midnights instantly became the #1 album in the country, according to the Billboard 200. The lead track “Anti-Hero” became the most added song on CHR, Hot AC, and AC radio. It was even the top selling album on Vinyl for its debut week. … Continue reading The Taylor Swift Effect: What Taylor’s chart triumph means for how listeners consume new music
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The Rise of the Superhit
Turn on your local hit music station right now. There’s a good chance you’ll hear a song from the last decade. Sure, there’s consensus that new music is in a rut. (We explained why new music won’t suck forever in our previous post.) While we’ve seen plenty of new music slumps come and go at … Continue reading The Rise of the Superhit
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