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How to Spot the Real Hits in Streaming Data
Streaming data ought to be the best music popularity measurement ever created. After all, it shows us which songs people play when they’re in control of their music. That data comes from every single streaming user—not just a paucity of PPM panelists as MScore shows. Unlike library tests and callout, streaming data reflects every song … Continue reading How to Spot the Real Hits in Streaming Data
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Why Your Spin Counts Don’t Count Anymore (And Why They Never Really Did)
When you started your programming career—if you were lucky—you had a mentor who bestowed upon you a way to figure out when your listeners should know a new song and when they were likely getting sick of it. The time-honored benchmarks that you received were your own station’s spin counts. “Don’t test a song in … Continue reading Why Your Spin Counts Don’t Count Anymore (And Why They Never Really Did)
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