What Spotify Can Teach Your Radio Station about Christmas Music

At Integr8 Research, we routinely examine streaming data alongside our own callout for local clients and national subscribers for a full picture what music is most relevant right now. Generally, relevant music means contemporary music. However, there’s a special time of year when the most relevant hits are decades—even centuries—old music. While analyzing the Top … Continue reading What Spotify Can Teach Your Radio Station about Christmas Music »