Retention Rate: The Magic New Metric for Measuring Hit Potential in Streaming Data
April 4, 2023
Within a week of its debut, Spotify users in the U.S. played Taylor Swift’s “Anti-Hero” a record-shattering 31 million times—more streams in one week than any other song at the time. Naturally, CHR and Hot AC stations also immediately added the highly anticipated song by an iconic core artist. Surely, with record-breaking streaming figures and … Continue reading Retention Rate: The Magic New Metric for Measuring Hit Potential in Streaming Data
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