May 4, 2023

WEBINAR: Retention Rate: The Magic New Metric for Measuring Hit Potential in Streaming Data

Here’s our webinar from April 19th, 2023 introducing Retention Rate: The Magic New Metric for Measuring Hit Potential in Streaming Data.

This webinar shows real-life examples of how last year’s biggest hits performed on Spotify compared to how those songs performed in Integr8 New Music Research. You’ll learn the correct way to examine music streaming data to separate the songs that become enduring, mass-appeal hits among radio listeners–and those songs that quickly vanish.

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