Our recent blog series explained why radio should still look at sales data alongside streaming data to help pick the right new music. We noted that buying music isn’t the same as listening to music, a difference we examined in detail in 2015 when Integr8 was a part of Coleman Insights. Here’s a recap of … Continue reading Why Music Listening Is Different From Music Sales
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We’ve recently been examining whether you should rely more heavily on streaming usage or sales data when picking new music for your station. Our first post suggested that both sales and streaming data remain relevant to radio, at least for now. Our second post showed how streaming users are typically younger than music purchasers. In … Continue reading Do Your Format’s Fans Stream or Buy Their Music?
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In our last post, we concluded that even though on-demand streaming services such as Spotify are rapidly replacing paid digital downloads at online stores such as iTunes, song sales data is still a relevant metric for radio programmers to examine when considering new music for airplay. While there’s merit in examining both streaming and sales … Continue reading Are Sales or Streaming Data More Relevant to Your Station’s Music?
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Last November, The Chainsmokers’ “Closer,” topped Billboard’s Digital Song Sales chart for the 12th week in a row. While “Closer” got a lot of press for how long it stayed #1, less noted was how few people actually bought it. A scant 84,000 paid to download “Closer” through iTunes and similar digital media providers during … Continue reading Should Radio Still Care About Song Sales?
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