The Taylor Swift Effect: What Taylor’s chart triumph means for how listeners consume new music

November 9, 2022

When Taylor Swift dropped her 10th studio album on October 21, 2022, Midnights instantly became the #1 album in the country, according to the Billboard 200. The lead track “Anti-Hero” became the most added song on CHR, Hot AC, and AC radio. It was even the top selling album on Vinyl for its debut week. … Continue reading The Taylor Swift Effect: What Taylor’s chart triumph means for how listeners consume new music »

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The Rise of the Superhit

October 19, 2022

Turn on your local hit music station right now. There’s a good chance you’ll hear a song from the last decade. Sure, there’s consensus that new music is in a rut. (We explained why new music won’t suck forever in our previous post.) While we’ve seen plenty of new music slumps come and go at … Continue reading The Rise of the Superhit »

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Why New Music Won’t Suck Forever

September 21, 2022

New music sucks. The experts agree. Legendary programmer Guy Zapoleon, inventor of CHR’s Music Cycle, said it’s the worst doldrums he’s ever seen. Coleman Insights’ Contemporary Music Superstudy found that North America’s favorite songs in 2021 were mostly the same songs they loved most in 2020. Luminate, purveyors of BDS radio, observed that on-demand streaming … Continue reading Why New Music Won’t Suck Forever »

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Why Your Spin Counts Don’t Count Anymore (And Why They Never Really Did)

April 20, 2022

When you started your programming career—if you were lucky—you had a mentor who bestowed upon you a way to figure out when your listeners should know a new song and when they were likely getting sick of it. The time-honored benchmarks that you received were your own station’s spin counts. “Don’t test a song in … Continue reading Why Your Spin Counts Don’t Count Anymore (And Why They Never Really Did) »

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How The Weeknd Defeated a 61-Year Chart Record (And Why it Matters For How You Use Streaming Data)

March 16, 2022

Chubby Checker’s “The Twist” was always the #1 song of all time, according to Billboard. It first hit #1 on the Hot 100 in September 1960, thanks to a teen-led Twist craze, then reached #1 again in early 1962 when twisting belatedly caught on with celebrities and well-heeled fashionable adults who typically never touched teenybopper … Continue reading How The Weeknd Defeated a 61-Year Chart Record (And Why it Matters For How You Use Streaming Data) »

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