Like large sunglasses and the McRib, Adele has once again returned. Her new album “30” drops on November 19th. The first single, “Easy On Me”, is already breaking records: On Spotify, the song debuted as the #1 most-streamed song in the U.S. for the week, with over 20 million streams—more than twice as many plays … Continue reading Three Branding Concepts You Can Steal from Adele
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Our 3rd post in our 3-part series exploring differences in the most popular songs on streaming platforms. In our post examining a snapshot of the Top 20 songs on each of the five major streaming music services and in our review of Coleman Insights’ Contemporary Music SuperStudy3 data, we clearly saw differences in music tastes … Continue reading How should you use individual streaming service charts?
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The second post in our series explores differences in the most popular songs on streaming platforms. In our previous post, we examined how vastly different the Top 20 most-played songs on each of the five most popular streaming services are. We found: Country is huge on Amazon Music and Pandora, but non-existent among Apple Music’s … Continue reading Are Streaming Services Really That Different?
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Exploring differences in the most popular songs on streaming platforms Most programmers now regularly examine streaming data from MRC Data’s BDSradio or whatever BuzzAngle is now to help pick the best new music. Have you ever looked behind the curtain to examine the data that drives those aggregated data platforms? You have access to the … Continue reading Five Very Different Streaming Services
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Part two in a series 2020 Sucked (for Music) In our last post, we analyzed Billboard’s year-end charts to learn that listeners consumed less music in 2020 that was actually released in 2020 than they had consumed current-year music in previous years. This lackluster interest in 2020’s music holds true no matter how they were … Continue reading The Year Our Musical Tastes Stood Still
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Guy Zapoleon’s 10-year music cycle already declared CHR was in “the extremes” phase, with “the doldrums” its next stop. Our own Generational Music Cycle theory noted that as Millennials age out of youth, CHR music would sound increasingly stale and divisive until the next generation takes over control of determining popular music tastes in the … Continue reading It’s Official: 2020 Sucked (for Music)
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Part three in a series “How to prepare your station to appeal to a new generation.” Did you ever work with an engineer who clearly yearned to be the program director? Well, I have a confession. I was a program director who secretly yearned to be the engineer. So, while the Integr8 Research blog normally … Continue reading Why Your Station Needs to Lose the Loudness Wars
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Part two in a series: “How to prepare your station to appeal to a new generation.” I don’t know how to tell you, but your radio station needs new décor. Not that mystery stain couch in the lobby—but yeah, gross. Deal with that. It’s your imaging. Look, I know radio went a little overboard … Continue reading Radio: You Need New Décor
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A three-part series on future-proofing your station As a radio programmer, sometimes your #1 job is to not break what’s working. Then there are times where the only way you can fix things is to break things. If you program a hit music station, it’s time to start breaking things. Scary. However, “[i]n times … Continue reading How to Prepare Your Station to Appeal to a New Generation
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For the last two decades, Millennials’ tastes have driven the direction of pop music. They rejected the gritty reality Generation X expressed in Alternative Rock and Hip Hop for songs about friends out to have fun. They replaced the guitarist with the mix DJ as the hero of popular music. But a new generation is … Continue reading What “Drivers License” tells us about the future of pop music
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