A teenager turns a bitter breakup into an entire album. An Italian Eurovision winner has a U.S. hit with an old-school rock banger. A Canadian R&B singer breaks the GOAT chart record of a 61-year-old song by a Philadelphia R&B singer. An Applebee’s commercial is a hit. These oddities mark our memories of 2021’s music. … Continue reading Three Lessons Radio Can Learn From 2021’s Music Trends
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Disney’s latest animated movie spawns a surprise and massive hit song It blew up on TikTok. It hit #1 on every major streaming platform. It’s #4 on the Billboard Hot 100 (at the time of this post’s release) between Glass Animals and Ed Sheeran. The album from which it came bumped Adele’s 30 out … Continue reading Should We Talk About Bruno?
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One of my favorite weekend pastimes is tuning in to classic American Top 40 countdown shows with Casey Kasem, which our local Classic Hits station rebroadcasts each weekend. My favorite part is hearing songs that vanished after they were currents. Even huge artists with hits people still play today had some big hits that only … Continue reading What Adele and AC/DC (Might) Have In Common
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Like large sunglasses and the McRib, Adele has once again returned. Her new album “30” drops on November 19th. The first single, “Easy On Me”, is already breaking records: On Spotify, the song debuted as the #1 most-streamed song in the U.S. for the week, with over 20 million streams—more than twice as many plays … Continue reading Three Branding Concepts You Can Steal from Adele
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Our 3rd post in our 3-part series exploring differences in the most popular songs on streaming platforms. In our post examining a snapshot of the Top 20 songs on each of the five major streaming music services and in our review of Coleman Insights’ Contemporary Music SuperStudy3 data, we clearly saw differences in music tastes … Continue reading How should you use individual streaming service charts?
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The second post in our series explores differences in the most popular songs on streaming platforms. In our previous post, we examined how vastly different the Top 20 most-played songs on each of the five most popular streaming services are. We found: Country is huge on Amazon Music and Pandora, but non-existent among Apple Music’s … Continue reading Are Streaming Services Really That Different?
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Exploring differences in the most popular songs on streaming platforms Most programmers now regularly examine streaming data from MRC Data’s BDSradio or whatever BuzzAngle is now to help pick the best new music. Have you ever looked behind the curtain to examine the data that drives those aggregated data platforms? You have access to the … Continue reading Five Very Different Streaming Services
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Part two in a series 2020 Sucked (for Music) In our last post, we analyzed Billboard’s year-end charts to learn that listeners consumed less music in 2020 that was actually released in 2020 than they had consumed current-year music in previous years. This lackluster interest in 2020’s music holds true no matter how they were … Continue reading The Year Our Musical Tastes Stood Still
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Guy Zapoleon’s 10-year music cycle already declared CHR was in “the extremes” phase, with “the doldrums” its next stop. Our own Generational Music Cycle theory noted that as Millennials age out of youth, CHR music would sound increasingly stale and divisive until the next generation takes over control of determining popular music tastes in the … Continue reading It’s Official: 2020 Sucked (for Music)
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Part three in a series “How to prepare your station to appeal to a new generation.” Did you ever work with an engineer who clearly yearned to be the program director? Well, I have a confession. I was a program director who secretly yearned to be the engineer. So, while the Integr8 Research blog normally … Continue reading Why Your Station Needs to Lose the Loudness Wars
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