Part four of a four-part series on music consumption trends There are clear signs of a split in musical tastes that radio consulting legend Guy Zapoleon coined The Extremes, a predictable phase during which listeners’ tastes move away from broadly-appealing mainstream Pop songs towards the extremes of R&B, Rock and Country that don’t appeal to … Continue reading Should You Program 2019 Like It’s 1989?
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Part three of a four-part series on music consumption trends In our last post, we explained why so many pure Hip Hop songs that are massive hits on streaming aren’t big hits for mass appeal radio audiences. Today, we tackle the opposite scenario. During the past two years, Country’s share of the songs listeners heard … Continue reading Why Country is Missing from Streaming
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Part two of a four-part series on music consumption trends In our last post, we spotlighted how many of the biggest pure Hip Hop titles on streaming services are absent from radio. If these songs are among the most-played songs when listeners are in control of their music, why don’t they test well with mainstream … Continue reading Three reasons Hip Hop soars on Spotify but tanks in your music tests
Read more »Part one of a four-part series on music consumption trends After 2016, our nation has become a divided land: People are in different camps, where the world looks totally different than it does in other camps. We’re not talking politics. We’re talking music. The styles of music people play most on Spotify, buy most on … Continue reading Our (Musically) Divided Nation
Read more » In this webinar, you’ll learn: How soon smart speakers may outnumber AM/FM radios in your listeners’ homes. Why focusing your smart speaker strategy only on Alexa is a mistake. Which listeners your station should target with its streaming strategy What radio’s unbeatable weapon is for battling Spotify.
Read more »In 2017, we identified three groups of listeners who were increasingly turning away from radio and towards on-demand services to find out about the latest music releases, namely: Teenagers Listeners who regularly use on-demand services such as Spotify Listeners who have Apple CarPlay or Android Audio in their car. We warned that radio would completely … Continue reading The Spotify-Slaying Weapon Radio isn’t using
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Part four of a five-part blog series, “The Alexa Effect: How Radio Can Thrive in a Connected World” Somewhere between your first impassioned teenage crush and the mundane joys of adult relationships, you realized it. Your love life is ultimately a lot more fulfilling when your beloved is actually into you. You might think pursuing … Continue reading Radio, She’s Just Not That into You.
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Part three of a five-part blog series, “The Alexa Effect: How Radio Can Thrive in a Connected World” After coming to grips with the reality that clock radios, boom boxes, Walkmans (“Walkmen”?) and stereos weren’t a part of the 21st century home, radio programmers assured themselves that today’s connected devices would simply replace those old … Continue reading Are Smart Speakers Really Replacing Radios?
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Part two of a five-part blog series, “The Alexa Effect: How Radio Can Thrive in a Connected World” “Alexa! Alexa! Alexa!!” Listen to any radio station’s smart speaker promos and you’ll almost certainly hear about Alexa. We inform listeners about the station’s new Alexa skill. We demonstrate the correct way to address “she who shall … Continue reading Why Radio Shouldn’t Ignore Google Home
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Part one of a five-part blog series, “The Alexa Effect: How Radio Can Thrive in a Connected World” When smart speakers appeared, savvy radio programmers instantly saw the potential for these audio-oriented devices to bring their programming back into listeners’ homes, especially as traditional AM/FM radios become endangered species. We’ve told listeners precisely what to … Continue reading Alexa, Are My Station’s Smart Speaker Promos Working?
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