The Alexa Effect: How Radio Can Thrive in a Connected World- Webinar

April 24, 2019

 In this webinar, you’ll learn: How soon smart speakers may outnumber AM/FM radios in your listeners’ homes. Why focusing your smart speaker strategy only on Alexa is a mistake. Which listeners your station should target with its streaming strategy What radio’s unbeatable weapon is for battling Spotify.

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The Spotify-Slaying Weapon Radio isn’t using

April 10, 2019

In 2017, we identified three groups of listeners who were increasingly turning away from radio and towards on-demand services to find out about the latest music releases, namely: Teenagers Listeners who regularly use on-demand services such as Spotify Listeners who have Apple CarPlay or Android Audio in their car. We warned that radio would completely … Continue reading The Spotify-Slaying Weapon Radio isn’t using »

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Alexa, Are My Station’s Smart Speaker Promos Working?

March 12, 2019
Amazon Echo Alexa

Part one of a five-part blog series, “The Alexa Effect: How Radio Can Thrive in a Connected World” When smart speakers appeared, savvy radio programmers instantly saw the potential for these audio-oriented devices to bring their programming back into listeners’ homes, especially as traditional AM/FM radios become endangered species. We’ve told listeners precisely what to … Continue reading Alexa, Are My Station’s Smart Speaker Promos Working? »

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WEBINAR: Alexa and the Vanishing AM/FM Radio

October 27, 2017

Here’s our October 26th, 2017 webinar about how new devices and new listening options impact radio’s role in new music discovery:   Check out our related blog posts: Alexa and the Vanishing AM/FM Radio Do People Really ask Alexa to Play Local Radio? The Three Threats to Radio’s Role in New Music Discovery  

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