Part four of a four-part series on music consumption trends There are clear signs of a split in musical tastes that radio consulting legend Guy Zapoleon coined The Extremes, a predictable phase during which listeners’ tastes move away from broadly-appealing mainstream Pop songs towards the extremes of R&B, Rock and Country that don’t appeal to … Continue reading Should You Program 2019 Like It’s 1989?
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Part three of a four-part series on music consumption trends In our last post, we explained why so many pure Hip Hop songs that are massive hits on streaming aren’t big hits for mass appeal radio audiences. Today, we tackle the opposite scenario. During the past two years, Country’s share of the songs listeners heard … Continue reading Why Country is Missing from Streaming
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Part two of a four-part series on music consumption trends In our last post, we spotlighted how many of the biggest pure Hip Hop titles on streaming services are absent from radio. If these songs are among the most-played songs when listeners are in control of their music, why don’t they test well with mainstream … Continue reading Three reasons Hip Hop soars on Spotify but tanks in your music tests
Read more »Part one of a four-part series on music consumption trends After 2016, our nation has become a divided land: People are in different camps, where the world looks totally different than it does in other camps. We’re not talking politics. We’re talking music. The styles of music people play most on Spotify, buy most on … Continue reading Our (Musically) Divided Nation
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