Monthly Archives: November 2022

The Taylor Swift Effect: What Taylor’s chart triumph means for how listeners consume new music

November 9, 2022

When Taylor Swift dropped her 10th studio album on October 21, 2022, Midnights instantly became the #1 album in the country, according to the Billboard 200. The lead track “Anti-Hero” became the most added song on CHR, Hot AC, and AC radio. It was even the top selling album on Vinyl for its debut week. … Continue reading The Taylor Swift Effect: What Taylor’s chart triumph means for how listeners consume new music »

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