Monthly Archives: April 2019

The Alexa Effect: How Radio Can Thrive in a Connected World- Webinar

April 24, 2019

 In this webinar, you’ll learn: How soon smart speakers may outnumber AM/FM radios in your listeners’ homes. Why focusing your smart speaker strategy only on Alexa is a mistake. Which listeners your station should target with its streaming strategy What radio’s unbeatable weapon is for battling Spotify.

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The Spotify-Slaying Weapon Radio isn’t using

April 10, 2019

In 2017, we identified three groups of listeners who were increasingly turning away from radio and towards on-demand services to find out about the latest music releases, namely: Teenagers Listeners who regularly use on-demand services such as Spotify Listeners who have Apple CarPlay or Android Audio in their car. We warned that radio would completely … Continue reading The Spotify-Slaying Weapon Radio isn’t using »

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