Part three of a five-part blog series, “The Alexa Effect: How Radio Can Thrive in a Connected World” After coming to grips with the reality that clock radios, boom boxes, Walkmans (“Walkmen”?) and stereos weren’t a part of the 21st century home, radio programmers assured themselves that today’s connected devices would simply replace those old … Continue reading Are Smart Speakers Really Replacing Radios?
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Part two of a five-part blog series, “The Alexa Effect: How Radio Can Thrive in a Connected World” “Alexa! Alexa! Alexa!!” Listen to any radio station’s smart speaker promos and you’ll almost certainly hear about Alexa. We inform listeners about the station’s new Alexa skill. We demonstrate the correct way to address “she who shall … Continue reading Why Radio Shouldn’t Ignore Google Home
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Part one of a five-part blog series, “The Alexa Effect: How Radio Can Thrive in a Connected World” When smart speakers appeared, savvy radio programmers instantly saw the potential for these audio-oriented devices to bring their programming back into listeners’ homes, especially as traditional AM/FM radios become endangered species. We’ve told listeners precisely what to … Continue reading Alexa, Are My Station’s Smart Speaker Promos Working?
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