Monthly Archives: December 2023

What Spotify Can Teach Your Radio Station about Christmas Music

December 6, 2023
Thaw Mariah Carey for the Christmas season

At Integr8 Research, we routinely examine streaming data alongside our own callout for local clients and national subscribers for a full picture what music is most relevant right now. Generally, relevant music means contemporary music. However, there’s a special time of year when the most relevant hits are decades—even centuries—old music. While analyzing the Top … Continue reading What Spotify Can Teach Your Radio Station about Christmas Music »

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