August 2019 - Integr8 Research

Callout Summer School: The One Song You Should Never Test

August 21, 2019

In our previous call out summer school class, we outlined how to select the songs you’ll test in your callout research. Today’s class tackles the one song you should never, ever test in your new music research. Don’t test a song your station shouldn’t play. “Amazing grasp of the obvious over there at Integr8 Research.” … Continue reading Callout Summer School: The One Song You Should Never Test »

Callout Summer School: Which songs should I test?

August 7, 2019

Your callout hooks are due in a few hours. You’ve got 30 slots. How can you know the songs you choose to test will have the greatest impact on your station? It’s not a question you should take lightly. Consider that for a typical CHR station: Your six most-played currents account for 25% of your … Continue reading Callout Summer School: Which songs should I test? »