Callout Summer School: The One Song You Should Never Test

August 21, 2019

In our previous call out summer school class, we outlined how to select the songs you’ll test in your callout research. Today’s class tackles the one song you should never, ever test in your new music research. Don’t test a song your station shouldn’t play. “Amazing grasp of the obvious over there at Integr8 Research.” … Continue reading Callout Summer School: The One Song You Should Never Test »

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Three reasons Hip Hop soars on Spotify but tanks in your music tests

May 7, 2019

Part two of a four-part series on music consumption trends  In our last post, we spotlighted how many of the biggest pure Hip Hop titles on streaming services are absent from radio. If these songs are among the most-played songs when listeners are in control of their music, why don’t they test well with mainstream … Continue reading Three reasons Hip Hop soars on Spotify but tanks in your music tests »

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